1st Wave Coffee

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1st Wave Coffee is a term used in the coffee industry to describe the initial surge of coffee popularity that began in the early 20th century. This wave, also known as the "coffee commodity era," focused primarily on making coffee accessible and convenient to the masses. It was characterized by the emergence of instant coffee, canned coffee, and large-scale commercial coffee production.

In this era, coffee became a household staple, with brands like Folgers and Maxwell House dominating the market. These companies focused on creating consistent and affordable coffee that could be brewed easily at home or in offices and restaurants.

While the 1st Wave Coffee laid the foundation for the coffee industry's growth and popularity, it eventually gave way to subsequent waves that focused on quality, sustainability, and the individual coffee experience. However, the legacy of the 1st Wave Coffee remains as it continues to shape the way coffee is produced and consumed today.