Cup of excellence

A decorative image for Cup of excellence

Cup of Excellence is a prestigious award program in the coffee industry that recognizes and rewards exceptional coffee producers around the world. It was established in 1999 to promote quality and transparency in the coffee market. Each year, thousands of coffee samples are submitted to the program, which are rigorously evaluated by a panel of expert judges who blind-taste the coffees.

The Cup of Excellence program follows a strict and standardized scoring system, focusing on various aspects such as aroma, flavor, acidity, body, sweetness, and aftertaste. Only the highest-scoring coffees, typically the top 1% to 5%, are awarded the Cup of Excellence title. This recognition not only helps coffee producers gain international recognition but also allows them to sell their exceptional coffees at premium prices, benefitting both the growers and their respective coffee-growing communities.

By participating in Cup of Excellence, coffee producers strive to improve their cultivation and processing techniques, resulting in the production of exceptional coffees. The program has significantly influenced the coffee industry by encouraging sustainability, innovation, and fair trade practices. For coffee aficionados, the Cup of Excellence award serves as a mark of excellence, guaranteeing an extraordinary coffee-drinking experience.